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TRADE FAIR AS AN INSTRUMENT OF INCREASING SALES IN BUSINESS ORGANIZATION.

A CASE STUDY OF EMILY MILLIONAIRE INDUSTRY LIMITED, ENUGU.

 

PREFACE

          This study will be undertaken because of the insignificant position the Trade fair is occupying in the minds of people of Nigeria, and the manufacturers in particular. In the sane vein, the government of it wise to introduce trade fair in to their respective states. It seems treatment especially in the areas erratic power  supply.

          It also study will be conducted through the administration of questionnaires on the appropriates personnel, and participants  observations will also be employed to determine the role of the trade fair as instrument of increasing sales in business organization.

          The write-up cannot be considered comprehensive and complete without the researches recommendation on the solution of the problems when will be high lighten in this project.

 

CHAPTER ONE

1.0    INTRODUCTION

1.1    BACKGROUND TO THE SUBJECT MATTER

 

          The introduction of this write up will not be complete without the knowledge or knowing some facts about the company in our case study that is Emily Millionaire Industry Limited. Their head office is at Lagos. The Industry commenced business by Late 1978 and they have successfully introduced their cosmetic products to the market.

          The company’s management has made all necessary effort since its inception to improve and create quality of their products and also in the development of new products.

          Emil Millionaire uses trade fair as an instrument in penetrating into the market and creating unawareness of their products in different parts of the  country. Thus, they participated at Enugu, Lagos, and Kaduna trade fairs. The company after their first participation in the Lagos International Trade Fair opened their Head office at Lagos and they proceeded in Enugu in the third Enugu International Trade Fair on the 11th – 19th April 1992 and their participation gave birth to their Enugu depot at Ogbete main market in Enugu.

          However, the company recently opened Benin and Warri depot to serve their customers in the former Benedel State. The management is still nursing the hope. Aspiration and dream to be the market leader in the cosmetic industries in the nearest future as the are planning to open regional depot at Kaduna to serve their Northern customers in Nigeria.